URL Shortening

The following guide will show you how to create and use the URL shortening tool from within your account.


URL shortening is a method of taking a normally long URL, and making it substantially shorter in order for it to fit easily into your SMS message. This is extremely useful, as long URLs are often difficult to read or copy. URL shortening also allows for full tracking, giving the sender a wide array of analytics at their disposal.

Simply click on "URL Shorteners" on the left-hand control panel menu, and follow these easy steps:

Creating a URL Shortener

Click on "+ Create URL Shortener" at the top right of your screen and give your URL shortener a name under the "Name" field. You can then add the specific URL that needs to be shortened in the "Original URL" field to the right of your screen and click on "Create", as seen below:


Once the URL shortener has been created, you will see a list of all your shortened URLs, and then be able to edit, deactivate, or delete any of them, from the resulting screen.


Important Information

  • DEACTIVATING A SHORTENED URL: If a shortened URL has been deactivated, you will not be able to use or select it in any outgoing messages.
  • EDITING A SHORTENED URL: This option allows you to change the name of an existing shortened URL and the long URL that needs to be replaced.
  • DELETING A SHORTENED URL: If a shortened URL has been deleted, all click data will be lost and existing messages using this shortener will no longer redirect to your original URL.


Not Supported

  • Please note that the URL shortener is not supported for pre-paid SMPP customers.