ZA: Local vs International Messaging

International Messaging classification - (Last Updated 17 September 2026)

International messaging to South Africa:

Vodacom, MTN, Cell C and Rain have implemented International Messaging classification, carrying with it its own routing and commercials.

SMSPortal have provided an FAQ to help you navigate these changes seamlessly.

What is deemed an International Message and what is a local message?

An International Message is a message that has originated from one of the below listed brands.

International BrandsVodacomMTNCell CRain
123-sms
Adidas
Adobe
AfrAsia bank✓ (1 Nov 2026)
Agoda ✓ (1 Nov 2026)
Airbnb
Air France
Airy
Alibaba
AliExpress
ALIPAY
Amazon
American Express / Amex
Anione
Anthropic ✓ (1 Nov 2026)
Apple
Aramex
Aruba
Asana
AstroPay
Atlas Earth
Atlas Reality
Atlassian
Audible
Autodesk
Ayoba
Badoo
BambooHR
Barclays
Bark
Bella
Bet365
BetFred
Betway
Bigo Live
Binance
BiP
bitcoin.com
Bitget✓ (1 Nov 2026)
Bitly
Blacklane
Blockchain
Bloomberg
Bolt
Booking.com
British Airways
Buffalo
Bumble
Bybit
Calendly
CamScanner
Canva
CapCut
Careem
Cathay Pacific
Cellulant ✓ (1 Nov 2026)
Chanel
Character AI
ChatGPT
Cigna
Cisco
Citibank
Citigroup
Claude
ClearScore
CloudOTP
Clubhouse
Coca-Cola
Coinbase
Copilot
Coupa
CrushMe
Crypto.com✓ (1 Nov 2026)
DBS
DEEZER
DeepSeek
Deutsche Bank
DHL
Deusxpay
Dingtone
Discord
Disney
Docusign
DoorDash ✓ (1 Nov 2026)
Dropbox
Duosec
eBay
Ecobank
ElevenLabs ✓ (1 Nov 2026)
Emirates Airline
Emirates NBD
EnvoyerSMS
Epic games
Etihad Airways
Etsy
Exness
Expedia ✓ (1 Nov 2026)
Facebook
Farfetch
FedEx
Fiverr
Flutterwave ✓ (1 Nov 2026)
Fresha
Funkie
Gate.io✓ (1 Nov 2026)
Gemini
Github
Globicall
Glovo
GoChat Messenger
GoDaddy
Google
Grab
Grok
GTBank
HDFC Bank
HBO
HBO Max
Hello Yo
Hellenic Bank
Herbalife
Hertz
Hike
Hilton Worldwide
Hinge
Honor
Hopper ✓ (1 Nov 2026)
Hotels.com✓ (1 Nov 2026)
HSBC
HTX✓ (1 Nov 2026)
Huawei
Hubspot
Hyatt Hotels Corporation
IBM
iCloud
IHG Hotels & Resorts
IKEA
IMO
Inclave
Indeed
InDrive
Instagram
Intuit
Jibe
JP Morgan
KakaoTalk
Kayak✓ (1 Nov 2026)
Kindroid
Kormo
Kraken✓ (1 Nov 2026)
Kucoin
Lark
Lastpass
Lenovo
Line
LinkedIn
Lottoland
Louis Vuitton
Lufthansa
Luno
Lyft
Mailchimp
Marriott International
Mastercard
Mauritius Air
McDonalds
Meta Platforms
MEXC✓ (1 Nov 2026)
Meeno
MiChat
Microsoft
Midjourney ✓ (1 Nov 2026)
Mimecast
Mirror AI
Mix Telematics
Monday.com
MoneyGram ✓ (1 Nov 2026)
MoonPay ✓ (1 Nov 2026)
Morningstar
Nasdaq
Netflix
Nike
Ninety
Nintendo
Nomi
Notion✓ (1 Nov 2026)
OAPay
OKX
Okta
Ola Party
OnlyFans
Oppo
Oracle
Outlier
Padhanisa
Paramount+
Pavago
Payoneer
PayPal
Paystack ✓ (1 Nov 2026)
PayU ✓ (1 Nov 2026)
Perplexity
Ping Identity
Pinterest
Pi (Inflection AI)
PlayStation
Plenty of Fish
Plus500
Poddy
Poe (Quora)
Pringle
Puma
Qantas
Qatar Airlines
Realme
Reddit
Regus
Remity
Replika
Revolut
Roblox
Ryanair
Sage
Sailpoint
Salesforce
Samsung
Samsung Cloud
SAP
Saner.AI
Saudi Airlines
SBI Bank
SendGrid
SHAREit
Shazam
Shein
Shopify
Signal
Singapore Airlines
Skrill
Skype
Skyscanner ✓ (1 Nov 2026)
Slack
Slotbox
Snapchat
Snappic
Sony
Spotify
Stanbic bank
Starbucks
Steam
Strava
Stripe
Suno ✓ (1 Nov 2026)
TalkU
Tango
Taobao
Techbit
Ted Baker
Telegram
TelUS
Temu
Tesla
Threads ✓ (1 Nov 2026)
Ticketmaster
TikTok
Tinder
T-Mobile
Tmall
TransferWise
Transfy
Travel Info
Traveloka ✓ (1 Nov 2026)
Trip.com ✓ (1 Nov 2026)
Tripadvisor
Trivago
Truecaller
Truesenses
TuneCore
Turkish Airways
Twilio
TWITCH
Uber
Uber Eats
Ubisoft
Udemy
Unilever
Unity
Upwork
Verify
Viber
Visa
Vodafone
Walmart
Waze
WeChat
WeCom
Western Union ✓ (1 Nov 2026)
WhatsApp
Williams racing
Winee3
Wise ✓ (1 Nov 2026)
Wix
Woebot
Wonga
Workday
Wordpress
WorldRemit
X (formerly Twitter)
Yahoo
Yandex
Youper
Youtube
YoYo
Zara Online
Zeam
Zoom✓ (1 Nov 2026)

Note: The networks may change this list from time to time.

Is there any new configuration required by you?

You will require a new SMSPortal username that has international routing configured. Any traffic that you are currently terminating to SMSPortal that has local content (this is defined as content not originated by one of the brands above), may remain on the SMSPortal usernames you have been using. If you are a new customer to SMSPortal, and would like to send both local and international SMS, please inform our team of your intention and SMSPortal will issue you with a set of credentials for each use case.

Which Mobile Network Operators are affected?

Vodacom

MTN

Rain

Cell C

What do you do with the other Mobile Network Operators you currently terminate via SMSPortal?

There are currently no changes to any other Mobile Network Operator for International Messaging. SMSPortal can issue you with a username that includes full coverage for South Africa, with the necessary routing for Vodacom, MTN, Cell C and Rain International Messaging along with standard routing for Telkom Mobile.

What do International SMS messages cost?

The cost per SMS message varies based on the network. Please contact us at [email protected] for specific pricing information.

What will happen to your messages if you do not route them to the correct SMSPortal username?

It is important to understand that any International Messaging sent over local routes will fail. No refunds will be issued for these messages incorrectly terminated.


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